Axe & Hammer
Stanley Sigalov

Axe & Hammer

Stanley Sigalov

Axe & Hammer is a digital art gallery focused on showcasing one-of-a-kind photography from all over the world and creating an authentic art collection of high-quality materials and sustainable production practices.

I’m not sure what’s not to love about this project! Stanley and Sydney, the lovely co-owners of A&H are wonderful people to work with. We were introduced through another client (I love referrals!), whom I also worked on her branding, when they reached out looking for a designer to help take their already established e-commerce business to the next level. We instantly hit it off during the first consult, and I immediately knew they were going to be delightful to work with.

Stanley and Sydney were not sold on any specific style, but they did have a creative vision in maintaining a clean, simple, playful and elegant brand. With this in mind, I came up with a few minimal logo options, topping it with a nice, simple sans-serif font to give it that playful look. Originally, we were set on a typographic logo in plain black and white, but as I continued to play around with some colors and shapes, we decided to go with a boxed version of the logo, adding a splash of burnt orange which subtly spruces up the primary logo. 

Can I also get an “amen” for the color pallete?! The primary color of burnt orange along with shades of teal, brown and gray really give it that outdoorsy, playful look all while keeping a clean, composed character.

Full Branding Board
Axe & Hammer Primary Logo (dark/light variations)
Axe & Hammer Custom-branded Collateral
"Our experience working with Leina was nothing but pleasant. Coming from design and marketing backgrounds ourselves, we weren't sold on hiring someone else to do design work for us, but Leina's level of expertise and style is so far beyond anything our team could have reached that the project was worth every penny. Leina is now our go-to referral for any design and branding work and we highly recommend her.”
Stanley Sigalov

"I cannot say enough great things about Leina. She was a pleasure to work with and delivered beautiful logos and branding components for our site. My co-founder and I had a vague idea of what we were looking for and Leina turned this idea into a distinctive and holistic brand.”
Sydney Smith

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