Details by ime
Faith Patricio Cochran

Details by ime

Client
Faith Patricio Cochran
services
Branding
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Details by ime is run by the amazing Faith Patricio Cochran who is a wedding planner/coordinator in beautiful Oahu, Hawaii.

Faith’s brand was an absolute dream to work with. Her and I worked closely to launch her new wedding-rental business dedicated to DIY brides. Basically Pinterest in real-life and made easy, the dream! Details by ime allows couples to plan out all day-of decor details for their dream Hawaii-destination wedding from afar.

Our goal was to recreate the aesthetic of the ocean with a mix of aqua, mint, and lighter turquoise. As I began creating the vision that would be Details by ime, I worked with Faith on creating a short list of emotions that she wanted her brand to exude. Those emotions boiled down to: happy but not too cutesy or loud, simple, minimalistic, romantic, and approachable.

The final product was a cohesive and beautiful brand that speaks directly to her audience. Don’t mind me while I continue pinning my dream Hawaii wedding from now on!

Full Branding Board
Details by ime primary logo
Details by ime (alternative logo)


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