Details by ime
Faith Patricio Cochran

Details by ime

Faith Patricio Cochran

Details by ime is run by the amazing Faith Patricio Cochran who is a wedding planner/coordinator in beautiful Oahu, Hawaii.

Faith’s brand was an absolute dream to work with. Her and I worked closely to launch her new wedding-rental business dedicated to DIY brides. Basically Pinterest in real-life and made easy, the dream! Details by ime allows couples to plan out all day-of decor details for their dream Hawaii-destination wedding from afar.

Our goal was to recreate the aesthetic of the ocean with a mix of aqua, mint, and lighter turquoise. As I began creating the vision that would be Details by ime, I worked with Faith on creating a short list of emotions that she wanted her brand to exude. Those emotions boiled down to: happy but not too cutesy or loud, simple, minimalistic, romantic, and approachable.

The final product was a cohesive and beautiful brand that speaks directly to her audience. Don’t mind me while I continue pinning my dream Hawaii wedding from now on!

Full Branding Board
Details by ime primary logo
Details by ime (alternative logo)

Interested in working together?

Let's chat.

get in touch