Kelli is both the founder and host of Ceremony Wellness, a podcast dedicated to supporting women in finding their truth, breaking limiting patterns and embracing your wild.
Kelli and I connected on Instagram as she was beginning to work on launching her new brand and website for her personal brand. After Kelli and I first hit it off, I noticed her eye for design and taste when we started sharing Pinterest boards to begin gathering inspiration. Kelli's main mission was to serve women through education and support in a community of like-minded, loving women. We worked together to create a simple, clean logo by digitizing Kelli's full name in her actual handwriting, and carefully paired it with a sans-serif font to create that personalized, feminine look.
Kelli was drawn to a joyful, clean look, with beautiful accents that gave a chic and zen vibe much like her audience.